Forget the Selfie Stick, Coca-Cola Reveals Smart Bottle that can Take a Snap as You Swig

2016/12/05 272

 

 

Coca-Cola is taking the ’millennial narcissism’ culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.


  The firm has unveiled a custom designed ’selfie bottle’ complete with a built-in camera at the base. It uses sensors to take pictures when the bottle is tilted past a 70-degree angle capturing you mid-drink.


  All the images captured by the gadget are automatically shared to Coca-Cola’s Facebook, Instagram and Snapchat.


  Coca-Cola Israel is the mastermind behind this ’game-changing’ product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.


  The beverage giant then turned to Israeli Gefen Team to help make this device a reality.


  “It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”


  Although many believe snapping selfies is a way to boost your ego or feed your narcissistic needs, a recent study from the University of California found it may be enhancing people’s overall well-being.


  The findings suggest that taking one selfie a day will improve your confidence and make you more comfortable with yourself.

 


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